TricorBraun Design & Engineering Group‘s marketing communication manager, Charmaine Laine, has won three marketing communications awards from MarCom Awards.
 
These awards include Platinum for a 16-page digital magazine, “Personal Care Packaging: The Art and Science of our Approach,” Gold for editorial release, “Disruption at its Best,” a case study about Lemi Shine dish soap packaging, engineered to take this category by storm and an Honorable Mention for an email communication, subject line, “A Closer Look at Portables” which addresses consumer research conducted by TricorBraun in the portable hair care category.
 
Laine joined TricorBraun in July of 2015 and has expanded the marketing communications program with extensive public relations efforts, digital communication, sales enablement tools and more.
 
Becky Donner, senior VP Design & Engineering says, “Charmaine’s efforts have taken our communication with customers to a new level by zeroing in on topics that resonate while also striving to more closely align our regional sales goals with our marketing efforts. Her 20+ years of experience in strategic, integrated marketing communication along with her drive and talent lend themselves to the creation of many best practices. We are extremely proud of her achievements and feel fortunate to have her on our team. We look forward to earning more of this type of recognition.”
 
According to MarCom Awards, there were 6,500 entries in 2016 from throughout the United States, Canada and 17 other countries.